Services - Smog

Digital Marketing & Social Media

It's not enough to have a website, you have to make it live.

Our Digital Marketing approach is results-oriented. We manage your social properties not just as showcases, but as active communication channels to engage with your customers and acquire new ones. We analyze your audience and create tailored strategies to increase visibility and conversions.

✓Targeted Advertising: We create and optimize campaigns on Google Ads, Meta (Facebook/Instagram), and Bing Ads to intercept demand exactly where it arises.
✓Complete Social Management: From Google Business Profile to Facebook and Instagram Business Pages. We curate content and your brand reputation.
✓Analysis and Reporting: We constantly monitor KPIs to improve performance day after day.

Brand & Demand

The SaaS platform for multi-location businesses.

Managing the digital presence of dozens or hundreds of stores is a massive challenge: inconsistent profiles, misaligned content, endless manual work. Brand & Demand unifies, automates, and optimizes the management of each location's online identity, turning fragmented profiles into a coherent, intelligent digital ecosystem.

✓AI-Powered Centralized Content Hub: Headquarters creates AI-assisted campaigns, ensuring brand consistency across all channels and locations.
✓Hyper-Local Personalization: Content automatically adapts to each store: name, address, local promotions, regional trends, and audience preferences.
✓Multi-Channel Distribution: One-click publishing to Google Business Profile, Facebook, Instagram, LinkedIn, and local websites, with flexible workflows (direct publishing, approval, or share-only).
✓AI Analytics & Insights: Clear dashboards and intelligent recommendations on optimal timing, most effective formats, and best-performing hashtags for each individual location.

Websites & Development

From A to Z: design, development, integration, evolution.

Smog designs and builds websites of every kind: from brochure sites to e-commerce, from content portals to custom web applications. An expertise built over more than twenty years of complete editorial systems developed for online publications and content portals. A single partner for the entire project life cycle: design, development, go-live, evolution and maintenance.

✓Corporate Sites & Digital Publishing: Fast, polished brochure sites, blogs and magazines, up to complete editorial systems with CMS and newsroom workflows.
✓E-commerce: Complete online shops with catalog, payments, shipping and marketing tools.
✓API Integrations: We connect your website to external services — payments, CRM, newsletters, marketplaces, AI services.
✓Business Management Systems: We integrate your company's proprietary ERP and management systems to keep catalogs, orders, customer data and content in sync.

Domains, Hosting & Cloud

The invisible (but essential) foundations of your success.

Speed, security, and reliability are not optional. Smog offers top-tier technological infrastructure, managing technical complexity so you can focus on your work. We collaborate with global industry leaders to guarantee uptime and performance at the highest levels.

✓Domain Management: We are accredited Registrars for .IT and manage international extensions through reliable partners like Tucows/OpenSRS.
✓Professional Email: Robust, secure, and spam-protected email solutions, because business communication must never stop.
✓Scalable Cloud: Delivery of web services on Google Cloud and AWS infrastructures, designed to grow with your company.

Our Story

Over 25 years of platforms, digital publishing and technology partnerships: from Nexta, the first Italian platform of vertical websites, to PGClick, ARTE.it and Alkemy play.

Discover our story