About Us

Over 25 years of web, platforms and technology partnerships

We are not just suppliers, we are Partners.

In an increasingly complex digital ecosystem, just "being there" is not enough. You have to be there in the right way. Smog was born with a precise mission: to take care of its clients' digital properties. Whether it's your corporate website, your historic domain, or your social media reputation, we manage them with the same care we would reserve for our own.

Our team is made up of professionals who have been operating in the market for over 20 years. We have seen the web being born, evolve, and transform. This experience is the added value we bring to every project, ensuring stability, security, and a long-term strategic vision. We don't just develop software: we build solid, lasting relationships, becoming your single point of reference for IT and communication.

Our Story

Over 25 years of platforms, digital publishing and technology partnerships.

Nexta

2000 – 2012

Smog was a founding shareholder and technology partner (CTO and development team) of Nexta from its foundation in 2000 — backed by the Kiwi II investment fund — until its sale to ITEDI S.p.A. (La Stampa, Exor group) in 2012.

Nexta was the first Italian platform of vertical websites and a pioneer of Italian thematic digital publishing, with a network of sites dedicated to art, culture, entertainment and sport, and advertising sales managed by Il Sole 24 Ore Websystem. It was also one of the first Italian players in content providing, delivering turn-key editorial channels curated by its own newsroom to numerous online portals and publications, including Libero.it (3 channels), Fastweb (11 channels), ilsole24ore.com (Viaggi24) and lastampa.it.

Smog built and ran the entire technology infrastructure, the CMS and the frontend of the whole network and of all delivered services.

The main websites published by Nexta:

  • arte.it
  • film.it
  • moda.it
  • sport.it
  • giochi.it
  • cartoni.it
  • fumetto.it
  • turismo.it
  • blackmusic.it
  • videomusica.it
  • televisione.it
  • divertimento.it

PGClick

Pagine Gialle

Smog was the technology partner for the PGClick project by Pagine Gialle (Telecom Italia), which allowed SMBs to buy Google Ads (AdWords) traffic through a simplified web interface. The backend then published and managed the campaigns on behalf of the various advertisers.

ARTE.it

Ongoing

Smog is a founding shareholder and technology partner of ARTE.it, the digital news publication dedicated to the art world, for which it builds and runs the technology platform of www.arte.it.

Alkemy play

Foundation – 2025

Smog was a founding shareholder and technology partner of Alkemy play, a company of the Alkemy / Retex group, from its foundation until 2025. Within Alkemy play it led and coordinated the development of the SMB website management platform, used by several partner companies — including the Intesa Sanpaolo group — to publish and manage business websites and e-commerce.

Let's talk about your project

The experience gained in 25 years of projects is at your business's disposal.

Contact Us